healthcare pharmaceuticals
Cells4Life
SugarCRM allowed Cells4Life to increase sales by 17% from web enquiries and 7% from phone calls through sales and marketing automation.
About the company
Cells4Life is the first private UK company to provide umbilical stem cell collection and storage. The company’s work involves developing lifelong relationships with families while balancing strict compliance in a highly regulated industry.
the problem
Cells4Life needed a CRM-enabled business platform
The company were seeking an all-in-one platform that would take on most of the regulatory compliance and manage laboratory equipment and processes. They chose Sugar Professional because of its intuitive nature, scalability and easy customisation.
Wayne
Chairman
connecting sales & marketing
"Sugar runs our organisation"
The company has remained lean while growing revenue by automating many processes and government-mandated standard operating procedures that otherwise would have added at least five positions to the 30-person company.
THE solution
Saved time and boosted productivity
Rebecca Roberts has worked at Cells4Life for a decade and was its first full-time employee. Because she has done virtually every job in the place, she sees the benefits of Sugar for every member of the Cells4Life team.
As operations manager, Rebecca oversees departments ranging from the laboratory to human resources. All the workflow processes of the laboratory – from regulatory compliance to tissue storage and handling – are under her eye.
Rebecca Roberts
Operations Manager Rebecca Roberts
Operations Manager 
