healthcare pharmaceuticals


SugarCRM allowed Cells4Life to increase sales by 17% from web enquiries and 7% from phone calls through sales and marketing automation.

About the company

Cells4Life is the first private UK company to provide umbilical stem cell collection and storage. The company’s work involves developing lifelong relationships with families while balancing strict compliance in a highly regulated industry.

the problem

Cells4Life needed a CRM-enabled business platform

The company were seeking an all-in-one platform that would take on most of the regulatory compliance and manage laboratory equipment and processes. They chose Sugar Professional because of its intuitive nature, scalability and easy customisation.

Cells4Life logo
"With Sugar, we have recreated expensive laboratory management systems with something that was custom-made for us for a fraction of the cost. Our platform not only has more functions than those we looked at, it is more powerful. It is the best laboratory information management system I have ever seen, and we have hospitals now asking us if they can use our system".
Projects team member
connecting sales & marketing

"Sugar runs our organisation"

The company has remained lean while growing revenue by automating many processes and government-mandated standard operating procedures that otherwise would have added at least five positions to the 30-person company.

Increases sales

By pairing Sugar with marketing analytics from Google and DCStorm, Cells4Life is increasing sales and creating a clearer picture of its customers.

Improved customer service

Through automations, Sugar has created a smoother and more accurate process vastly improving customer experience.

Cells4Life logo
"We have a huge conversion rate, and it is all because of Sugar. When somebody requests a welcome pack, we convert a significant number of those. If they come from our contacts page, we convert an even higher number".
THE solution

Saved time and boosted productivity

Rebecca Roberts has worked at Cells4Life for a decade and was its first full-time employee. Because she has done virtually every job in the place, she sees the benefits of Sugar for every member of the Cells4Life team.

As operations manager, Rebecca oversees departments ranging from the laboratory to human resources. All the workflow processes of the laboratory – from regulatory compliance to tissue storage and handling – are under her eye.