Abbey Group Logo

Abbey Ireland & UK

SugarCRM provided 150 Abbey Group employees with all the real-time information they need.

About the company

The Abbey Group is a collection of travel companies comprising of Abbey Ireland & UK, Moloney & Kelly Ireland & UK, and Abbey Conference & Events. 42 years of experience has meant that The Abbey Group can provide exceptional tour packages to a host of clients around the world.

Someone organising files

Abbey Ireland & UK needed to organise hundreds of files and notes

Abbey Ireland & UK had business files stacking up in people’s desktops and drawers which were full of information that needed managing. They were looking for a centralised system that pulled all of their client information into a database that everyone could view in real-time. The requirements that Abbey Ireland & UK needed in a CRM was to take client bookings, record and update client information, tracking opportunities, coordinate their sales events and creating sales reports.

They started off with no software whatsoever and moved on to use a free CRM called Insightly, which wasn’t powerful enough for their business. Ray, Abbey Ireland & UK’s CRM Manager, said, “we were looking for something that gave us more benefits for the money that we were going to spend. We didn’t want to buy Salesforce because it was too expensive. SugarCRM was just the right price”.

THE SOLUTION Accessible database for all their employees

SugarCRM provided Abbey Ireland & UK with a database for all of their employees to access information on their clients with the click of a button. Their Sales, Business Development and Customer Service departments are predominantly using the CRM system, and they’re looking to get their Contractors using SugarCRM in the future.

For a busy Sales team, Abbey Ireland & UK needed a CRM that can create easier reports that feed into informative dashboards. Attending many travel events meant that Abbey Ireland & UK needed a CRM that could be used on the go, with limited or no internet access.

Abbey Group logo
Ray Queeney
CRM Manager
"I would recommend to any organisation; I only have good things to say about them! I’m glad we have them as our UK partner for SugarCRM".
“Our Project Manager was brilliant; she explained every step of the process to us. It’s always been important to us that we get quick responses, and always get back to us straight away. It’s the best CRM experience I’ve ever had.”
Abbey Group logo
Ray Queeney
CRM Manager
CONTINUOUS assistance

Support throughout their CRM journey

Abbey Ireland moved to from one of our competitors because they wanted to be looked after throughout their CRM journey. We helped them with their implementation, support, development, upgrades and projects.

Recently, Abbey Ireland & UK have upgraded to one of SugarCRM’s latest products, Sugar Sell. Over the next few months and going into the new year, Abbey Ireland & UK are enthusiastic about learning more about advanced dashlets and reports.