Shuttercraft Success Story
About the company
Shuttercraft is one of the UK’s largest, award-winning bespoke shutter and blind franchise companies. They expertly install premium, made-to-measure shutters and blinds that transform homes up and down the country.
The problem
Shuttercraft’s franchisees had a blinkered view of information and it lacked consistency between each franchise business owner. Reporting was different for each staff member, and it was creating silos of information which hindered collaboration.The franchisor needed vision of everything from a head office level; however, the franchisee only needed the data that pertained to their business.
It was challenging for Shuttercraft to find the right solutions; a franchise business has diverse quirks compared to most other companies, so bespoke software solutions that work well together are a must.
The Solution
Following a guided set up, Shuttercraft decided on an enterprise-level CRM, as well as our VoIP solution, enableVoice, so their business phones are fully integrated with the CRM.
Shuttercraft also opted to take our marketing automation platform, GoCampaign, adding huge value to their franchise business. Head office can create the templates, and each franchisee can send bespoke, personalised, targeted marketing to their database. This has created joy for their teams, which makes us happy!
Watch the success story
Watch the complete interview with Lisa Stead, Franchise Manager at Shuttercraft.
