GoCampaign and SugarCRM helped Shuttercraft send personalised emails and improve customer service.

About the company

Shuttercraft is one of the UK’s largest, award-winning bespoke shutter and blind franchise companies. They expertly install premium, made-to-measure shutters and blinds that transform homes up and down the country. 

Close up image of shutters

Shuttercraft had a blinkered view of information

Shuttercraft’s franchisees had a blinkered view of information and it lacked consistency between each franchise business owner. Reporting was different for each staff member, and it was creating silos of information which hindered collaboration.

The franchisor needed vision of everything from a head office level; however, the franchisee only needed the data that pertained to their business.

What they needed:

Bespoke software solutions

It was challenging for Shuttercraft to find the right solutions; a franchise business has diverse quirks compared to most other companies, so bespoke software solutions that work well together are a must.

THE SOLUTION Enterprise-level CRM and valuable integrations

Following a guided set up, Shuttercraft decided on an enterprise-level CRM, as well as our VoIP solution so their business phones are fully integrated with the CRM.

Shuttercraft also opted to take our marketing automation platform, adding huge value to their franchise business. Head office can create the templates, and each franchisee can send bespoke, personalised, targeted marketing to their database. This has created joy for their teams, which makes us happy!

shuttercraft logo
Lisa Stead
Franchise Manager feel like an extension of the Shuttercraft franchise business. Their patience is lovely – they’re so understanding.
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