The Best CRM For ERP Users
Compare leading CRM platforms for your ERP system, based on our customers’ experiences.
We’ve been implementing CRM systems for more than 20 years and integrating them with leading ERP platforms such as Epicor, Business Central, NetSuite, Access Dimensions, and many others.
Over that time, we’ve heard the same frustrations from manufacturers using ERP and CRM systems time and time again:
- “The CRM built into our ERP is too limited.”
- “The integration doesn’t support the way our business works.”
- “The CRM was inexpensive, but the integration capabilities are basic.”
- “We’ve invested thousands in a CRM, only to find it doesn’t connect properly with our existing systems.”
If any of these sound familiar, you’re not alone.
That’s exactly why we’ve created this guide. Whether you’re replacing an underperforming CRM, looking for deeper ERP integration, or planning for future growth, we’ll help you identify the best CRM solutions for ERP users who need seamless, scalable integration.
Comparing CRMs For ERP Users:
Based on our customers' experiences
When speaking with customers about ERP integrations, we often hear the same challenges come up around their CRM choice:
- Salesforce: A leading CRM platform, but the cost of licensing and the level of customisation often put businesses off.
- HubSpot: An excellent marketing platform, but for manufacturers and ERP-driven organisations, it can lack the operational depth required.
- Microsoft Dynamics 365: A strong option if your technology stack is fully aligned with Microsoft. However, businesses using a broader mix of systems can find integrations more fragmented outside the Microsoft ecosystem.
- Zoho CRM: Attractive due to its low upfront cost, but many businesses quickly discover that its integration capabilities can be restrictive as requirements become more complex.
- Built-in ERP CRMs: Having everything under one roof sounds appealing, but these CRM modules are often underdeveloped compared to dedicated CRM platforms, resulting in limited functionality, lower user adoption, and reduced long-term value.
What is the best CRM for ERP users?
Why our customers land on SugarAI (formerly SugarCRM)
Many of our customers ultimately choose SugarAI (formerly SugarCRM) as the CRM that fits their ERP environment perfectly. Why? Because it’s flexible enough to integrate seamlessly with virtually any system.
At enable.services, we’ve integrated SugarAI with ERP platforms including Epicor, Microsoft Business Central, NetSuite, Access Dimensions, EFACS, Vintner, SAP, and many more. Thanks to its API-first architecture, SugarAI can be tailored to your specific business requirements, while enable.services provides the expertise to synchronise your data and build workflows that align with your unique business processes.
Why our customers think SugarAI is best
“What would have taken me one hour to put on six orders now takes three minutes with a CRM and ERP integration”.
"By eliminating four to five hours of weekly manual quote costing per salesperson, we saved around £34,000 a year in labour costs”.
"We've reduced our quote turnaround down to 14 days with our Netsuite and SugarAI Integration".
Want to book an integration consultation with our team? Let us know your CRM and ERP integration requirements, and situation and our team are happy to help.
