Geosynthetics: CRM for Manufacturing Case Study
Learn how Geosynthetics reduced their quote turnover time to 14 days with enable.services’ integrated CRM and ERP solution.
About the company
Geosynthetics is the UK’s largest independent supplier of construction products. They have a team of engineers who work with customers on-site to develop solutions focused on sustainability and cost savings. Everything they do is managed within a CRM system, including quoting, projects, and calls.
The problem
Before coming across enable.services in late 2024, Geosynthetics were using aCloud CRM by Access and Access’ ERP system, Access Dimensions. Although both systems were from the same provider, they were disconnected, and the team found them restrictive and lacking transparency. When they came to enable.services, they were looking for honest, straightforward advice from a trusted consultant on what they actually needed.
The team were looking for a CRM that would integrate with their ERP to give them full visibility, rather than playing a guessing game. The goal was to streamline processes and eliminate manual work, such as manual quote creation. With information spread across multiple systems, they needed a connected setup that could bring everything together for more accurate reporting and clear insight into which projects work best.
The Solution
Geosynthetics and enable.services agreed that SugarAI (formerly named SugarCRM) was the right option due to its flexibility and integration capabilities. They also moved over from Access Dimensions to Netsuite, integrating into their new CRM into it to sync important data, making it accessible from both systems. The great thing about their experience, is they felt like the capabilities with SugarAI and enable.services’ integration and development expertise were endless, meaning that not only did the systems have features they needed, they could customise it to suit the complexity and uniqueness of their operations.
Key features we implemented and helped Geosynthetics’ teams adjust to and build skills around included live dashboards that update every 10 minutes for quick visibility for management, faster quote creation, and syncing data between their CRM and ERP to enable more reporting options. This allows them to track conversion rates and see which projects perform well, helping inform future decision-making.
Not only did Geosynthetics opt for a CRM and ERP system, they also implemented Mautic through enable.services, a leading open-source marketing automation platform. Mautic integrates into their SugarAI CRM system, allowing them to automatically send leads into the CRM when attending events and expos, as well as create targeted segments based on fields within their CRM.
The Results
The results for Geosynthetics were endless! From cutting admin time to giving their management team improved visibility, hear from the team on how their integrated systems have changed their way of working:
“We’ve reduced our quote turnaround times down to 14 days by integrating our CRM and ERP".
“Now we can use revenue lines and dashboards to understand why projects did or didn’t land.”
“It gives us much more visibility and allows us to react quicker to the market. We’ve built dashboards that refresh every 10 minutes so they’re as live as possible.”
“Managers no longer need to constantly ask for updates because the information is already visible.”
The enable.services Impact
As a leading SugarAI partner, enable.services managed the implementation and development of the platform, integrated the CRM with ERP systems, and provided a reliable helpdesk to deliver ongoing support for all CRM users at Geosynthetics.
Our team has not only helped Geosynthetics adopt the solution across the company but has also supported staff in developing their Sugar expertise. This includes training users on new features, creating custom reports, and building automations to improve efficiency and drive greater value from the platform.
Are you a manufacturing business like Geosynthetics looking to improve your CRM and ERP processes? Contact enable.services to find out how our CRM solutions, integrations, and expert support can help your organisation work more efficiently and achieve its business goals.
