About the company
Timothy Taylor’s is a brewery located in Keighley, in the heart of Yorkshire. Dedicated to traditional brewing methods, their cask ales and beers, found in pubs and supermarkets across the UK, maintain the same quality ingredients and processes as they always have.
Timothy Taylor’s continues to stay true to the original craft methods for beer, but up unto 2017 operated in a very traditional way too.
Its sales process, while personable, made leveraging knowledge of businesses and data of potential clients difficult. Experiences with clients were confined to sales teams individuals notes, and in some instances, to memory.
This was particularly challenging for any new team members as there was no centralised location to transfer knowledge from. They always had to start their work from scratch.
It was time for a change, so they set about finding a CRM solution to modernise its data process.
The system's intuitive, it's easy to use. I can email enable and get an email back straight away. I'll tell them in non-IT speak what I think the problem is, they understand what I mean, and then solve that problem. If it's something that's not obvious, somebody phones me back straight away, and then we'll just have a conversation to be totally clear, and then enable's team get it sorted out.Paul Matthews, Sales Director, Timothy Taylor's