About the company
The Abbey Group is a collection of travel companies comprising of Abbey Ireland & UK, Moloney & Kelly Ireland & UK, and Abbey Conference & Events. 42 years of experience has meant that The Abbey Group can provide exceptional tour packages to a host of clients around the world.
Abbey Ireland & UK had business files stacking up in people’s desktops and drawers which were full of information that needed managing. They were looking for a centralised system that pulled all of their client information into a database that everyone could view in real-time. The requirements that Abbey Ireland & UK needed in a CRM was to take client bookings, record and update client information, tracking opportunities, coordinate their sales events and creating sales reports.
They started off with no software whatsoever and moved on to use a free CRM called Insightly, which wasn’t powerful enough for their business. Ray, Abbey Ireland & UK’s CRM Manager, said, “we were looking for something that gave us more benefits for the money that we were going to spend. We didn’t want to buy Salesforce because it was too expensive. SugarCRM was just the right price”.