Why SugarCRM is an industry-leading CRM solution

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It can be hard to decide which Customer Relationship Management (CRM) system is right for your company.  You need to ensure that you’re utilising a foolproof system that is customisable to your needs, streamlines operations and improves your customer service and sales cycle.

Award-winning SugarCRM has dominated the CRM industry for over 2 decades, helping companies of all sizes and sectors capture and record ongoing activity with their leads and customers.

Most recently, Sugar was awarded both the CRM Excellence award (for the fourth year running) and the Gold Stevie Business award for Best Relationship Management Solution of the year. These awards recognise SugarCRM as an outstanding CRM solution, constantly adapting to best fit the consumers’ needs and driving nothing less than consistent excellence. 🏆

So, you might be thinking, why would I pick SugarCRM over other well-known CRM software companies? Let’s dig a little deeper into just a few of the main reasons why Sugar is the go-to CRM solution for you. 👇

Pricing 💰

Price often serves as the deciding factor for many companies when selecting the ideal CRM solution that aligns with both their business needs and budget. Fortunately, SugarCRM stands out as a budget-friendly option. Offering multiple pricing tiers, Sugar ensures there’s a suitable plan for businesses of all sizes, accommodating diverse requirements and preferences. 

Whether it’s scalability or specific functionalities, SugarCRM’s flexible pricing structure caters to your unique demands, making it an accessible and cost-effective choice for organisations seeking a powerful CRM solution.

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Customer-focused 🎯

Customer service is the driving force to help companies big and small retain customers and improve experience for new and current clients. It can be easy to lose sight of your customer service processes when you’re focused on generating new business and increasing your reach. 

SugarCRM not only advises clients on the most suitable path but also upholds a strong commitment to a simple motto: customers for life. By prioritising clients, SugarCRM ensures that each interaction is customised to exceed expectations. This customer-centric ethos cultivates long-lasting relationships and loyalty, fuelling mutual business growth and success.

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Flexibility 🗘

One of Sugar’s standout features is its remarkable customisability and adaptability. The astounding versatility of the platform is often the deciding factor for many in choosing Sugar as their CRM platform. Sugar’s capability to seamlessly integrate into any framework and scenario empowers users to mould it precisely to their needs.

With Sugar, admins can create new fields within the platform, modify existing ones, adjust the system’s appearance, control access to specific areas, and much more. This comprehensive suite of customisation options ensures that the software can effortlessly accommodate any situation, making it an invaluable asset for businesses of all shapes and sizes.

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Integrations ☑️

To consolidate all your essential tools seamlessly, SugarCRM’s integration capabilities stand out amongst the competition. With the ability to connect to a wide range of commonly used software tools, Sugar ensures that your business operations remain uninterrupted.

Integration with popular platforms like HubSpot, Marketo, QuickBooks, Shopify, Zendesk, and many others means you never have to choose between powerful tools; you can simply integrate them into SugarCRM. With the capabilities of SugarCRM,  you’re able to strengthen your arsenal of resources for enhanced efficiency and productivity within day-to-day working.

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Accessibility 📱

All of this is brought together by Sugar’s mobile app. The mobile app keeps your business moving forward by providing smooth access to crucial customer data from any device. With its intuitive interface and real-time updates, users can manage leads, track sales activities, and collaborate with team members on-the-go. But that’s not all, offline capabilities allow you to view, edit, and enter data in the app in real-time so you don’t forget any of that important information about your customers or leads.

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Providing Insights 📈

SugarCRM delivers reliable and comprehensive sales intelligence for every customer in your system. Integration with sales-i provides sophisticated insights into past purchases and crucially, identifies which products or services to recommend based on purchasing patterns. 

Leveraging on a database of historical data, SugarCRM intelligently suggests tailored offerings for each customer, conveniently displayed on the user dashboard along with percentage chance of closing and how much that opportunity is worth. This transparent approach not only uncovers clear opportunities but also accelerates Return On Investment (ROI) through advanced sales intelligence.

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It’s clear why SugarCRM stands out as a leading CRM platform. It’s customisable, flexible, versatile and multi-functioning for all types of businesses with any specific set of needs. Sugar empowers businesses to form strong connections with existing customers, whilst also providing the tools needed to nurture new ones. 💪

For further information and queries regarding SugarCRM, please fill out the contact form below and one of our sales representatives will be in contact with you shortly! 

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