SugarCRM helps Landor centralise their processes and save time, money and manual efforts.

About the company

Founded by Walter Landor in 1941, Landor works with a broad range of world-famous brands including Barclays, BP, FedEx, Google, Huawei, Kellogg’s, Kraft Heinz, Procter & Gamble, and Squarespace. 

Marketing team working at a desk

Their custom-built CRM was holding them back.

Landor wanted a new, shiny replacement for their well-loved CRM. Before they looked for a supplier, they spoke to a huge number of their employees from various departments and countries to see what practical functionalities and customisations could benefit the different teams. This analysis helped give them a comprehensive view of what their business needs were and how best to serve them.

What they needed:

Bespoke requirements

Their analysis created some very bespoke requirements that didn’t exist in standard CRM offerings. Many companies couldn’t (or wouldn’t) help, but we dived into research to see if it’s something we could do. Not just do, but do well. Guess what? We could. We knew it would be a challenge, but our teams were up for it!

THE SOLUTION Landor save time and money with SugarCRM

The upkeep of the old legacy CRM ended up being more costly than the shiny new one, plus, Sugar came with all the functionalities that the business required. And, with helping them every step of the way, they benefited from expert guidance. 

Accurate data
Bespoke modules
Open platform
Centralised processes
landor & fitch logo
Annika Brüls
Project Lead are a BIG part of making the implementation of our new software a success.
want to learn more?

Hear from Landor's Project Manager