How does Mautic work?
If you’re looking for a powerful and flexible marketing automation tool, Mautic is a name worth knowing. Whether you’re a marketer aiming to personalise outreach or a business trying to streamline customer engagement, Mautic brings it all together without the complexity of bigger-name tools.
Let’s walk through the basics of Mautic, how its core features work together, and why it’s quickly becoming a go-to solution for businesses looking to streamline their marketing.
How does it work?
Mautic works by bringing together key marketing tools like emails, campaigns, forms, and contact management into one flexible platform. It helps you create personalised experiences, automate repetitive tasks, and guide leads through their journey with ease. Read our blog all about what Mautic is used for.
In this blog, we’ll break down how Mautic works, what its main features do, and how it can fit into your marketing strategy.
Let’s take a look at some of the key parts of Mautic as an email marketing suite.
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The building blocks of Mautic
Let’s take a look at some of the key parts of Mautic as an email marketing suite.
Mautic brings together several key components that work together to create smart, automated marketing experiences. Here’s a breakdown:
1. Emails
Create and send both marketing emails, like newsletters or product promotions, as well as transactional emails such as confirmations or follow-ups. You can personalise content using contact fields, add dynamic sections, and track open and click-through rates.
2. Campaigns
At the heart of Mautic’s automation is its visual campaign builder to map out customer journeys using triggers, decisions, and actions. For example, you can send an email after a form is submitted, wait two days, then send a follow-up based on whether the first email was opened.
3. Forms
Forms capture your website visitors’ names, emails, preferences, and more. Once submitted, they can trigger automations, apply tags, or assign the contact to a specific segment.
4. Landing pages
With Mautic, you can build dedicated landing pages for your campaigns without needing a separate tool. These host your forms, promote offers, or provide gated content, all while tracking visitor engagement.
5. Contacts
Every interaction is tied back to a contact record, which holds a full history of that person’s activity, meaning emails opened, pages visited, forms submitted, and more can be investigated if they reach a qualified status. You can segment your contacts, score their behaviour, and deliver content that feels personalised.
Bringing it all together
Here’s a simple example of how Mautic works in action:
- A visitor lands on your landing page and fills out a form.
- They’re added as a contact in your database.
- A campaign begins, sending a series of personalised emails.
- Based on how they engage, they’re segmented or scored for future actions.
All of this happens automatically, so your team can focus on strategy and creativity instead of manual follow-up.
Why choose Mautic?
- Open-source: Source code is publicly available meaning it can be modified and self-hosted for more customised, secure systems
- Customisable: Build your own custom workflows and integrations
- Scalable: Designed to grow with your business, whether you're just starting out or running at enterprise scale
- Cost-effective: Delivers powerful automation at a fraction of the cost of competitors
Whether you’re managing newsletters, automating lead nurturing, or personalising customer journeys, Mautic gives you the tools to do it your way.
Ready to get started?
Ready to see what Mautic can do for you? Get in touch with our team for expert advice, hands-on setup support, and customised solutions that help you get the most out of your marketing automation.
