Why You Need a SugarCRM Partner
Your first thought on reading the headline is probably, ‘Wow, I need a partner to work in SugarCRM’s suite?’
It’s not a requirement, and you could certainly set up and operate Sugar straight out of the box. Many of the core features are relatively easy to use, with guides and tutorials to assist you through your journey. Including those by us!
However, there are several reasons why you need a SugarCRM partner beyond simply purchasing the system, whether that’s from a partner or directly from SugarCRM itself. And this isn’t just because we’re one. All CRMs benefit from their partners, and here’s why:
SugarCRM Implementers Set You Up Right
When starting with a CRM, it’s not uncommon to lose some perspective. Like test-driving a sports convertible when you really need a family saloon, the cool and flashy can sometimes make you lose sight of the calm and considered approach.
A reputable SugarCRM partner will have implementation experts whose main priority is to dig into the ‘why’ of your journey.
Why did you choose Sugar? What does it do that your business needs?
With this information, they’ll develop a plan to implement the CRM into your business ecosystem; one that takes into consideration what your business needs from the CRM and why.
The show-stopping features of the CRM can wow you, but a SugarCRM implementer will ensure they’re features that truly fit your business and set you on the right path for long-term growth.
Custom Features via Development
For those times when you wish your Sugar had a show-stopping feature that would transform your pipeline, there’s custom development.
This is when a consultation with a SugarCRM partner can take your vision and build it to fit your workflow, with implementation in mind. They’ll consider how it will affect your setup and create a custom-made feature that works within your system structure.
Integrations are part of this too. If you use other software that’s business-critical to feed into your CRM, the partner can scope a custom integration that works exactly the way you need it to. For example, an ERP system necessary in certain industries, such as manufacturing. A custom integration, such as enable’s ERP to SugarCRM service, unifies the advantages of each system.
You could use middleware such as Make or Zapier, and they’ll do the job in most instances. But as they rely on external providers to function, any outages mean there’s potential for your system to be at a standstill until they’re operational again. A major Amazon Web Services outage in 2025 was a testament to the benefits of having a built-in solution.
Making Use of SugarCRM Specialist Knowledge and Training
Without guidance, CRMs feel, nine times out of ten, like systems akin to learning a new language.
There’s a lot of functionality in there, and taking on the task of operating a platform as large as SugarCRM is enough to humble even the most technical CRM pros.
That’s where the specialist knowledge of a SugarCRM partner becomes essential for you and your team. Learning the software from a certified trainer, especially those smaller quality-of-life tips and tricks that eliminate so much manual work, is what makes you a Sugar super-user.
Reliable, Ongoing Helpdesk Support
In the same way that a mentor is always there to guide you in the right direction, a dedicated SugarCRM support helpdesk is the best cure for a crisis of confidence.
SugarCRM partners with helpdesk support provide peace of mind to those who need time to grow into a system. They’re your trusted advisor when you’re stuck, and your informative middleman when you believe that a new feature or change could drive positive adjustments.
As a SugarCRM Elite Partner, enable offers each of these benefits to create the best SugarCRM system possible for your business. This includes the use of our custom-built integration software, enableFlow, connecting almost any application you use to your Sugar setup.
Let us show you how a tailored SugarCRM solution can drive growth for your team, get in touch with us today.
