The BEST CRM for Logistics companies
Efficiency and precision are everything in the logistics industry. Whether you’re managing freight, coordinating warehouse operations, or keeping customers informed in real-time, a solid Customer Relationship Management (CRM) system can transform how your logistics company operates.
But not all CRMs are created equal, especially when it comes to the specialised needs of logistics. Keep reading as we highlight the two platforms that are leading the way for logistics businesses of all sizes.
What is CRM in logistics?
First things first, what is a CRM and why does your logistics company need one?
A CRM in the logistics industry is a centralised platform for managing relationships with clients, vendors, carriers, and partners, whilst also tracking shipments, handling quotes, automating communication, and integrating with key tools such as fleet management, ERP, and warehouse systems.
However, purchasing a CRM isn’t enough for logistics businesses, as day-to-day operations involve a unique mix of challenges that general-purpose CRMs often struggle to handle out of the box.
Key requirements for Logistics CRMs include:
- Real-time shipment tracking and status updates
- Seamless communication between teams, clients, and partners
- Automation of repetitive tasks (e.g., dispatch notifications, quote follow-ups)
- Robust reporting and forecasting capabilities
- Integration with ERP, fleet management, export management and route optimisation tools
The right CRM doesn’t just manage contacts, it becomes the operational backbone of your logistics ecosystem. But which CRM solution is able to handle your complex and bespoke needs? Let’s highlight our top two!
Option 1: SugarCRM: CRM for Enterprise-sized Logistics companies
SugarCRM is a mature, enterprise-grade platform known for its depth, integrations, and automation features. It is well-suited to larger logistics firms needing a full-scale CRM, marketing automation, custom integrations and analytics tools.
Key SugarCRM features for Logistics
- Advanced workflow management: Automate route planning, customer onboarding, invoicing, and escalations.
- AI-Powered insights: SugarPredict can help forecast shipping delays or identify potential service bottlenecks.
- Multilingual and multi-currency support: Ideal for international logistics operations.
- Integration with supply chain tools: Ready connectors for ERP, accounting, and fleet management platforms. Working with a partner like enable.services means we can also build custom integrations that are tailored to your business.
- Mobile-optimised dashboards: Keep field agents and drivers updated in real-time.
- Scalable for enterprise use
Option 2: EspoCRM: Lightweight CRM for growing Logistics businesses
EspoCRM is designed to be flexible and developer-friendly, making it ideal for logistics companies seeking a flexible solution that fits both their operations and budget.
Key EspoCRM features for Logistics
Custom creation: Easily build custom modules for freight orders, delivery routes, warehouse management, etc.
Workflow automation: Automate tasks like sending delivery status updates or assigning tickets based on location.
Rest API: Smooth integration with ERP, accounting software, marketing automation platforms or custom logistics software.
Need help deciding which CRM is right for your logistics company?
Our team specialises in implementing and customising both EspoCRM and SugarCRM to fit your specific workflows. Contact us today for a personalised consultation.
