Portland Brown Success Story: SugarCRM for Real Estate

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About the company

Portland Brown is a family-run business that provides high quality serviced apartments for the corporate market, with over 450 apartments across London and partner properties across the globe.

The problem

"From the very beginning, [enable's] team helped us build a highly customised system, something we couldn’t have found ready-made off the shelf".
Elisa Minozzi
CRM Executive

Back in 2013, as Portland Brown expanded its portfolio and client base, it became clear they needed a better way to manage both operations and client relationships. They wanted to maintain our high level of service and stay on top of the customer journey, all while tracking performance, monitoring targets, and supporting growth. That’s when they knew that they needed a robust and flexible CRM.

They weren’t initially sure which solution would best fit their needs. That’s where the expert consultants at enable.services came in. We guided the Portland Brown team through the process and they landed on SugarCRM, which stood out for its flexibility and ability to grow with the business.

The Solution

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Since then, their system has evolved into something far beyond a typical CRM. enable.services have played a key role in transforming it into a fully integrated platform, seamlessly connected with their Customer Service Management and Booking System. 

"We've worked together on a number of bespoke projects to develop custom features tailored to how we work. The result is a central hub for all our key data, making it easier for teams to collaborate, and giving us a clear view of customer satisfaction and business performance".
Elisa Minozzi
CRM Executive

The impact has been clear. With SugarCRM and enable.services’ expertise, Portland Brown have saved time, improved visibility, and streamlined operations. The system continues to support their growth and helps the team stay agile as the business evolves.

The enable.services Impact

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Since implementation, Portland Brown and enable.services have continued to work together to advance their SugarCRM system. Our SugarCRM helpdesk has become their saving grace for fixing issues and bugs on the platform. 

"We rely heavily on enable’s helpdesk to keep everything running smoothly. What really sets them apart is their approach: you’re working with people who listen, understand, and genuinely care about getting things right. Their thoughtful, personal way of working has made the partnership feel authentic and incredibly valuable".
Elisa Minozzi
CRM Executive

Interested in implementing CRM software for your business? Book a free consultation with our experts to find the right solution for you!

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