Technology is improving the way manufacturers run businesses day-today in the digital era. CRM systems can leverage the Internet of Things (IoT) to enhance end-to-end processes by connecting products, devices and equipment.
What is the IoT?
In broad terms, the IoT is everything that is connected to the internet. For the purpose of this blog, we are mainly focusing on the fact that it represents things that talk to one another.
The new SugarCRM Vision
“Our vision is to create a world where companies cultivate customers for life by anticipating and fulfilling needs before customers realize they have them,” said Sugar CEO, Craig Charlton. “We’re excited about the strategic strides we’re making to realize that vision for our customers, partners and the industry.”
Sugar’s new portfolio of customer experience applications consists of:
With the emergence of the experience economy, we are now competing for consumer attention and preference based on the experience we create. Customer experience is the lynchpin to create real differentiation and sustained defensibility.
Define your target customer and deliver the right marketing message at the right time to increase revenue.
Fundamentally, a CRM platform is about people. Specifically: