Customer Relationships

So Who Really Benefits From You Having A CRM?

CRM Benefits

It is widely accepted that companies often purchase Customer Relationship Management systems based on the benefits they are promised. A CRM will have many benefits both within your organisation and with your customer base. 

Although you are going to be more effective, more productive and, as a result, more lucrative by having a CRM system in place, it is perhaps the customer who will benefit the most by you have a single, multifaceted, multi-role system.

So what is the benefit to your customers you might ask?

No-Touch CRM

Sugar No Touch

Sometimes you’re the bug and sometimes you’re the windshield.

In this crazy race we call tech innovation, the last couple of years have been running at top speed in the front-office business apps market.  Cloud and mobile tech have completely reshaped the industry, bringing dozens and dozens of innovative, easy-to-use apps to the business professional.  And you, the buyer, are really in the driver’s seat with so many great SaaS choices to run your sales, marketing and customer service departments.

Mission: Possible – Simplify Paid Search Advertising with Salesfusion

sugar and salesfusion

Salesfusion by SugarCRM recently released Salesfusion for Google Ads, a feature that brings the combined power of AI and automation to create, launch, manage and optimise paid search campaigns. The feature, which is uniquely offered by Salesfusion in the marketing automation software market, is the result of a strategic partnership with Google. The question is, what makes this so innovative?

A Little Background

New Sugar – From CRM to CX

sugar

Technology is getting faster, and easier to use.  As a result, everybody wants more from the companies that they do business with.  Your expectations of a world-class customer experience are rising with every iPhone release or new chatbot you encounter.  Whether you are the customer yourself, or the company working with the customer you want more from the technology sitting at the intersection of the customer and the company.  Not only must that tech be easy to use, but it needs to be a seamless and integral part of the whole customer experience (CX) with the company.