The new SugarCRM Vision
“Our vision is to create a world where companies cultivate customers for life by anticipating and fulfilling needs before customers realize they have them,” said Sugar CEO, Craig Charlton. “We’re excited about the strategic strides we’re making to realize that vision for our customers, partners and the industry.”
Sugar’s new portfolio of customer experience applications consists of:
With the emergence of the experience economy, we are now competing for consumer attention and preference based on the experience we create. Customer experience is the lynchpin to create real differentiation and sustained defensibility.
Define your target customer and deliver the right marketing message at the right time to increase revenue.
Fundamentally, a CRM platform is about people. Specifically:
It is widely accepted that companies often purchase Customer Relationship Management systems based on the benefits they are promised. A CRM will have many benefits both within your organisation and with your customer base.
Although you are going to be more effective, more productive and, as a result, more lucrative by having a CRM system in place, it is perhaps the customer who will benefit the most by you have a single, multifaceted, multi-role system.
So what is the benefit to your customers you might ask?