Congratulations, you’ve found the perfect CRM platform for your business. But don’t celebrate yet! According to a recent McKinsey study on change management, companies with no or poor adoption plans saw 35% return on investment (RoI) when compared to the 141% for companies with effective user adoption plans.
Fundamentally, a CRM platform is about people. Specifically:
Welcome back to year two of our popular blog series, CMO Secrets. Twice per month, we feature an exceptional Marketing leader from around the industry. Some names will be easily recognized, and others may be new to you, but every single one will have been hand picked for their experience and knowledge in the world of Startups, Technology, and Marketing. The questions are ours, but the answers are theirs – every word, shared without edit, from their fingers to your eyes.