Bringing effectiveness back to marketing with Sugar Market

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Did you know that only 2% of B2B Marketers use Marketing Automation to its Full Capacity...?

In 2019, studies showed that a massive one in eight were not using marketing automation at all, with only 28% not using many features of marketing automation. The chart below shows the overall effectiveness of Marketing Automation in businesses in 2016 compared to 2019.

Mautic Community Manifesto


Mautic is an Open Source Marketing Automation software. It has an extensive set of features and enables Marketing Professionals to do their work with ease, solving the pressing problems for engaging new clients.

The Mautic Community has been re-launched! Yay! You can get to it by going to:

The Mautic Community: That’s you!

The Mautic community is not an abstract animal. It is everyone who

Mautic community forums re-launched

Mautic Blog

It gives me great pleasure to share that we have just re-launched the Mautic community forums at

As many of you will know, most of the forums were disabled due to extreme levels of spam experienced in the past, combined with a lack of resources to deal with the problem.  Forums are an important place for the community to discuss topics, find help with problems, and to share ideas for the Mautic project, so having them offline has caused significant disruption.

What You Need to Know About CRM Marketing

CRM Marketing
What You Need to Know About CRM Marketing and Marketing Automation in 2019

It’s certainly an exciting time to work in Marketing and Sales.

It can be awfully confusing at times, too.

On the one hand, customers actually want to hear from you. But only if it means they get to interact with your brand in ways that are meaningful and memorable. 

They don’t want a sales call. 

They won’t read a marketing email.

How Marketers Use Dynamic Content to Deliver Personalised Experiences


Two big buzzwords we continue to hear floating around marketing teams are “personalisation” and “dynamic content.” As a marketer, I’ve definitely been guilty at times of using these terms interchangeably or misusing them altogether depending on who my audience is (marketers vs. sales vs. IT). However, these words are more than buzz; they’re essential pillars needed to drive better engagement and execute impactful marketing campaigns. And, now that I’m at Mautic, I don’t mix these terms up anymore because we have a very specific definition and application for each of them.