Newsletter emails are different from your generic sales emails so you have to make sure that the content and subject line suggests that. People hate reading the same types of newsletters in the same formats because it gets boring. Your newsletter needs to be about your company, your culture and your offerings. Of course, a newsletter can be salesy and persuasive, but that's not the main purpose of it - It's meant to inform your customers and prospects of who you are and how you can add value to their business.
As this remote working period continues the amount of webinars that businesses are doing has increased. This means that there's a lot of competition and many companies are talking about the same topics.
At enable.services we have a lot of experience running successful webinars and I want to share with you some top tips and tricks that you can use to increase your sign-ups. And when I say sign-ups, I mean genuine sign-ups, people who will actually turn up on the day!
Modern Marketing Automation Software is used across most businesses to help increase leads and sales. The importance of Marketing Automation is that it gives you a centralised place for all of your data, it automates the email process and it engages with your prospects and customers in a more personal and direct way.