Marketing

What Makes Sales & Marketing Alignment So Powerful

Sales and Marketing SugarCRM

Sales and marketing are two very different areas of business; however, both are essential for the success of your company. While marketers are working on generating and nurturing high-quality leads, sales reps are working hard to close deals. But when the two work well together, not only do their jobs become easier and the results better, it’s also the foundation for strong business performance.