Personal Stories: Welcome to Emma!

Welcome to Emma

We have ANOTHER sparkly, new team member here at the ever-evolving family - we're extremely excited and thankful to be growing our business and want to introduce you to the ever-so-smiley Emma. 

Emma joins us from the marvellous marketing team at Fred. Olsen Cruise Lines, and we're grateful to have her 'on board' as our new Brand Manager. 

Let's all get to know her a little better... 

The Do's and Don'ts of Writing a Newsletter Email

newsletter email blog image

Newsletter emails are different from your generic sales emails so you have to make sure that the content and subject line suggests that. People hate reading the same types of newsletters in the same formats because it gets boring. Your newsletter needs to be about your company, your culture and your offerings. Of course, a newsletter can be salesy and persuasive, but that's not the main purpose of it - It's meant to inform your customers and prospects of who you are and how you can add value to their business.