What does a 360-degree view of a customer even mean?!

360-degree view of customers

We see this ‘tech jargon’ thrown around in articles all the time, but what do they mean by having a 360-degree view of?    

It means being able to see your customer's past and present activity, as well as predict their future interactions. This information can consist of things like contact details, communication held, marketing activity and contracts. Having this information allows you to create a customer-centric and personalised approach.

How Can CRM Improve Your Customer Service?

sugar serve

A Customer Relationship Management (CRM) System is a place where your business can store information about your customers including their contact information as well as records of all of their interactions. A CRM consists of many functions, for example, activity management, opportunity management, sales management, customer service automation and much more!

With CRM you’ll always be prepared to give customers exactly what they need at any moment, for any issue. Here's how it'll help improve your businesses customer service...

Reinventing the Future of Customer Experience with SugarCRM

sugar blog

SugarCRM helps businesses everywhere to provide the most outstanding experiences of all time-for every customer, from anywhere in the world. They're building a world where companies can act as fully functional extensions of their customers. Where teams can anticipate needs long before customers even realise they have them. Where Sales, Marketings and Services are fully freed to focus on people instead of processes. They bring innovation, transparency, integrity, value, and passion to everything that they do. Sugar frees companies from being data entry servants to their CRMs. 

How can the IoT and CRM Work Together to Enhance Manufacturing

SugarCRM

Technology is improving the way manufacturers run businesses day-today in the digital era. CRM systems can leverage the Internet of Things (IoT) to enhance end-to-end processes by connecting products, devices and equipment. 

What is the IoT?

In broad terms, the IoT is everything that is connected to the internet. For the purpose of this blog, we are mainly focusing on the fact that it represents things that talk to one another. 

I Am The New Sugar

Vision

The new SugarCRM Vision

“Our vision is to create a world where companies cultivate customers for life by anticipating and fulfilling needs before customers realize they have them,” said Sugar CEO, Craig Charlton. “We’re excited about the strategic strides we’re making to realize that vision for our customers, partners and the industry.”

Sugar’s new portfolio of customer experience applications consists of: