Technology is getting faster, and easier to use. As a result, everybody wants more from the companies that they do business with. Your expectations of a world-class customer experience are rising with every iPhone release or new chatbot you encounter. Whether you are the customer yourself, or the company working with the customer you want more from the technology sitting at the intersection of the customer and the company. Not only must that tech be easy to use, but it needs to be a seamless and integral part of the whole customer experience (CX) with the company.