Email Marketing

What are the most vital features to have within your marketing automation platform?

Mautic is an Open Source Marketing Automation software. It has an extensive set of features and enables Marketing Professionals to do their work with ease, solving the pressing problems for engaging new clients.

The Mautic Community has been re-launched! Yay! You can get to it by going to: https://forum.mautic.org. 

The Mautic Community: That’s you!

The Mautic community is not an abstract animal. It is everyone who

It gives me great pleasure to share that we have just re-launched the Mautic community forums at https://forum.mautic.org. 

As many of you will know, most of the forums were disabled due to extreme levels of spam experienced in the past, combined with a lack of resources to deal with the problem.  Forums are an important place for the community to discuss topics, find help with problems, and to share ideas for the Mautic project, so having them offline has caused significant disruption.

With the emergence of the experience economy, we are now competing for consumer attention and preference based on the experience we create. Customer experience is the lynchpin to create real differentiation and sustained defensibility.

Two big buzzwords we continue to hear floating around marketing teams are “personalisation” and “dynamic content.” As a marketer, I’ve definitely been guilty at times of using these terms interchangeably or misusing them altogether depending on who my audience is (marketers vs. sales vs. IT). However, these words are more than buzz; they’re essential pillars needed to drive better engagement and execute impactful marketing campaigns. And, now that I’m at Mautic, I don’t mix these terms up anymore because we have a very specific definition and application for each of them.

Marketing Automation is more than email marketing and it's more than lead generation. It's the bond between your customers and your brand. It plays a vital part in your business success so it's important that you know how to market and what marketing is used for. 

Mautic is used as the core marketing technology platform for many companies - the central hub where the marketing strategies get executed. The hub that takes in data from multiple sources, executes tactics based on that data, and then provides an analysis of the performance. 

Customer education and access to resources are extremely important for Marketing Technology. Product updates happen frequently, and solution providers want to help their users stay on top of communication trends and channels. In the final part of our Salesforce Marketing Cloud Comparison series, I have identified a major pain point with the SFMC tool. If you’ve missed the other four parts of this series, catch up here.