GoCampaign allows Sanrai International to reach their entire database in a cost-effective and easy way.
Sanrai was founded back in 2008 in Chandigarh, India.
Discovering that medical knowledge was in abundance but equipment was limited, the founders, Jaspreet and Amarpreet, identified a crucial need.
Amarpreet, Director of Operations and Development, deals with logistics, supplier relationships, products, opportunities, and partnerships.
Offering medical equipment, the know-how to install it, and post-visit care allowed Sanrai to grow to 16 different cities in India. They distribute respiratory, sleep, diagnostic, homecare, and other equipment that transforms the lives of those all over the world.
Then, in 2015, Sanrai International was born. Understanding that no two countries are the same, but realising that the need was in fact global, Jaspreet and Amarpreet now have a network of offices and partners in the USA, the UK, Latin America, Africa, the Middle East, and South Asia.
Finding the perfect marketing tool
Sanrai International needed to educate, inform, and share information regularly with both stakeholders and customers. They also wanted to raise awareness of different areas within their business.
They struggled to reach all of the people in their database effectively and efficiently – for example, if customers did not buy regularly, they would not be reached out to as often as repeat purchasers. This meant that they were potentially losing out on sales, and so they knew that they needed to find a flexible marketing tool to help them reach every single person in their database.
GoCampaign is an open-source marketing automation platform that we have developed and customised to enhance its core features and functionality.
It is a flexible tool that aligns your sales and marketing, ensuring that the customer is at the centre of every decision you make.
They looked at Mailchimp as an option, however, GoCampaign was more fitting for them. They found that GoCampaign was easier to use and could record more information, which was key for them as they wanted to tailor their messaging as much as possible.
GoCampaign’s ability to integrate with SugarCRM was also a key factor for Sanrai International. This allowed them to make even further time and cost savings.
Sanrai International reported that the buying and implementation process was smooth with no issues or obstacles.
How GoCampaign has made a positive impact on Sanrai International
By using GoCampaign, Sanrai International are able to reinforce conversations with stakeholders, using email marketing to emphasise messaging.
Their favourite things about GoCampaign are:
- Its ease-of-use
- It allows you to track important information such as who has clicked on an asset in an email, who has downloaded an asset etc.
- It can integrate with their CRM which means they can see who is interested in what
If you want to reach more people with your marketing, book in a free GoCampaign demo now.
It’s a cost-effective way to improve communication with customers.Amarpreet Rai, Director of Operations and Development