Congratulations, you’ve found the perfect CRM platform for your business. But don’t celebrate yet! According to a recent McKinsey study on change management, companies with no or poor adoption plans saw 35% return on investment (RoI) when compared to the 141% for companies with effective user adoption plans.
Fundamentally, a CRM platform is about people. Specifically:
Marketing Automation is more than email marketing and it's more than lead generation. It's the bond between your customers and your brand. It plays a vital part in your business success so it's important that you know how to market and what marketing is used for.
Mautic is used as the core marketing technology platform for many companies - the central hub where the marketing strategies get executed. The hub that takes in data from multiple sources, executes tactics based on that data, and then provides an analysis of the performance.
It is widely accepted that companies often purchase Customer Relationship Management systems based on the benefits they are promised. A CRM will have many benefits both within your organisation and with your customer base.
Although you are going to be more effective, more productive and, as a result, more lucrative by having a CRM system in place, it is perhaps the customer who will benefit the most by you have a single, multifaceted, multi-role system.
So what is the benefit to your customers you might ask?
Sometimes you’re the bug and sometimes you’re the windshield.
In this crazy race we call tech innovation, the last couple of years have been running at top speed in the front-office business apps market. Cloud and mobile tech have completely reshaped the industry, bringing dozens and dozens of innovative, easy-to-use apps to the business professional. And you, the buyer, are really in the driver’s seat with so many great SaaS choices to run your sales, marketing and customer service departments.