CRM for Real Estate

Every real estate business has different processes, from managing property enquiries and viewings to nurturing buyers, sellers, landlords and tenants. With over 20 years of CRM experience, our consultants can help you choose, customise and integrate a solution around your existing processes.

Are you facing these challenges?

Hover to reveal how CRMs help.

Poor visibility of clients and opportunities

When customer information and property activity are spread across different systems, it can be difficult for teams to see where each client is in the buying, selling or letting process.

Leads and enquiries get lost

Real estate businesses often manage enquiries across emails, spreadsheets, portals and phone calls. Without a central system, leads can be missed or followed up too late.

Manual follow-ups and administration

Keeping track of viewings, valuations, enquiries and follow-ups can create a huge amount of admin. This takes valuable time away from building relationships and winning business.
Key CRM features for real estate companies

Manage everything from enquiry to completion

Lead & contact management

Keep buyer, seller, landlord and tenant information in one centralised system, with a complete history of interactions and activity.

Pipeline & opportunity management

Track leads from initial enquiry through to viewing, offer and completion, giving teams a clear picture of every opportunity.

Automated follow-ups & workflows

Automate reminders, tasks and communications so leads are followed up consistently and important opportunities don't fall through the cracks.

Reporting & dashboards

Monitor lead sources, sales performance, conversion rates and pipeline activity to understand what's working and where there are opportunities to improve.

Manage every property relationship in one CRM

Whether you’re managing a buyer searching for their next property, a seller looking to move, a landlord managing a portfolio or a tenant reporting an issue, a CRM gives your team one central place to manage every relationship.

Buyers

Track property interests, enquiries, communications and viewing history so your team can understand what each buyer is looking for and follow up at the right time.

exterior of house with a sold sign outside

Sellers

Keep property details, valuations, communications and sales activity together, giving your team a clear view of each seller and the progress of their property.

landlord shaking hands with tenants

Landlords

Manage landlord relationships, property portfolios and ongoing communications from one central system, making it easier to keep landlords informed and provide a consistent service.

real estate agent showing home to couple

Tenants

Keep tenant information, communications, enquiries and interactions in one place, helping your team respond quickly and maintain a better tenant experience.

Corporate real estate company succeed with SugarCRM

enable.services’ consultants helped Portland Brown find the right solution for them, they landed on SugarCRM for its flexibility and ability to grow with the business.

Now, their system has evolved into something far beyond a typical CRM. enable.services have played a key role in transforming it into a fully integrated platform, seamlessly connected with their Customer Service Management and Booking System. 

Portland Brown Logo
"From the very beginning, [enable's] team helped us build a highly customised system, something we couldn’t have found ready-made off the shelf".
Elisa Minozzi
CRM Executive

Explore our real estate CRM software

We partner with SugarAI, EspoCRM, and Halo, ensuring we can point our customers to the best CRM solution for their unique needs.

Need help finding a CRM solution for your real estate organisation?

enable.services are CRM implementation experts and developers. We're here to help your real estate business find the right solution to manage every aspect of the organisation.

Frequently asked questions

What is a CRM for real estate?

A CRM for real estate is software designed to help estate agents, property businesses and property professionals manage leads, contacts, opportunities and customer communications in one place.

A CRM helps real estate businesses organise customer information, manage leads, track opportunities and automate follow-ups. This can help teams respond faster, improve customer service and win more business.

Yes. A CRM can capture and organise leads from different sources, assign them to the appropriate team member and track every interaction, helping ensure potential customers receive timely follow-up.

Yes. CRM workflows can automatically create reminders, assign tasks and trigger communications based on actions or stages in the sales process.

Yes. Depending on the CRM and systems being used, integrations can connect customer and sales information with property management, accounting, marketing and other business systems.