definition
CRM (Customer Relationship Management)
CRM is a system or software that helps businesses organise and manage their interactions with customers, keeping track of contacts, sales, and communication in one place.
👉 Example: A company uses a CRM to remember customer details, follow up on leads, and provide better service.
written example
CRM for "Dummies"
CRMs go far beyond a simple definition. They’re more than just a company’s contact book—they can be customised to manage your entire business, from sales to finance. Check out our CRM for ‘Dummies’ handbook to learn more about what CRMs do and why every business needs one.
