What does a 360-degree view of a customer even mean?!

360-degree view of customers

We see this ‘tech jargon’ thrown around in articles all the time, but what do they mean by having a 360-degree view of?    

It means being able to see your customer's past and present activity, as well as predict their future interactions. This information can consist of things like contact details, communication held, marketing activity and contracts. Having this information allows you to create a customer-centric and personalised approach.

Take your business to the next level with Marketing Automation

What is Marketing Automation?

Modern Marketing Automation Software is used across most businesses to help increase leads and sales. The importance of Marketing Automation is that it gives you a centralised place for all of your data, it automates the email process and it engages with your prospects and customers in a more personal and direct way.