CRM Pays Back $8.71 for Every Dollar Spent
The Bottom Line:
Companies continue to make new investments in CRM to take advantage of new analytics, social collaboration, mobile and other capabilities - and with good reason. In analysing Ncleus ROI case sudies on CRM, we found the average returns from CRM have increased since 2011, from $5.60 to $8.71 for every dollar spent.
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