Life isn't fair for consumer brands.
Your customer experience (or “CX”)—from your web, mobile, brick and mortar… across your marketing, sales, support, and store teams… and including your email, SMS, and social communications—it all gets compared to companies with a lot more resources than you probably have. A LOT more. Brands like Marriott, Walmart, Audi or ESPN.
But with the right approach, the right alignment within your company, and the right technology, brands that don’t have endless resources for digital, technology, and marketing can create a seamless omnichannel experience that looks like it cost a billion dollars!
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