Improve Personalisation and Customer Engagement with Modern Marketing Automation
How moving to a modern marketing automation platform helped uTest deliver 585% ROI
Software limitations are holding companies back. So when uTest’s legacy marketing automation solution brought challenges in the form of personalisation, in-app notifications and SMS capabilities, the company decided to look elsewhere for a solution. uTest replaced its legacy marketing automation tool with Mautic to drive growth and innovation while cutting costs. Mautic differentiated itself from other vendors in key areas that allowed the solution to scale with the business.
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