GDPR – From compliance to CX excellence
Following a brief lull after the new European Union General Data Protection Regulation (GDPR) came into effect, there is no time for complacency. While many companies and organisations have taken steps to meet compliance requirements, there still remains a lot to do to close the gaps and ensure data privacy is managed on an ongoing basis.
No matter if you are a marketing, sales or support executive who deals with customer data, or a data protection officer, you must continue to manage customer data in a compliant way or risk falling foul of the law. But even more than this, GDPR compliance can be used as an opportunity to revitalise how your customer data is managed and to ensure all of your team have a single view of the customer.
To find out more about the challenges and opportunities – including the processes that need to be followed when interacting with existing and potential future customers – read our new eBook “ Managing customer data in the age of GDPR“.
In this guide you will learn:
- What the GDPR requirements are in a CRM context
- Why the use of a CRM system to comply with GDPR is an opportunity to help provide customers with a better user experience
- How a modern CRM system can effectively support your GDPR efforts with a dedicated Data Privacy Module
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