How One Online Marketplace Completely Eliminated Emails (Yes, Really!) Case Study Fiverr

with Shai Wininger
Fiverr Logo

" (dapulse) helps fiverr maintain its DNA while rapidly growing by promoting transparency and collaboration between everyone in the team. It's a great tool for companies who experience growth." - Shai Wininger, Co-Founder fiverr // Global online marketplace

Company Profile

Fiverr LogoFiverr is the world's largest freelance services marketplace for lean entrepreneurs to focus on growth & create a successful business at affordable costs. A marketplace for digital services that started as an idea by two Israeli founders back in 2009. Fiverr has since grown to be one of the most active marketplaces in the world, with roughly 25 million transactions on the platform since launching in 2010.

fiverr moved from inhabiting one floor in a building, where you could catch up on everything while making coffee together, to inhabiting an entire six story building. So even if you’re chatting with your colleagues in the kitchenette, the conversation is still confined to your own floor and department. That large cross-company awareness that each and every employee used to have by overhearing people talk in the hallway, or just interacting with other people in the same room is gone. We have to work harder to acknowledge people’s work nowadays.

Another thing that happens as you grow, is that each feature or event involves many more people and departments. This lets people become experts in what they do and focus on what they’re good at, but it also presents a problem in which the vision of the big picture is lost. People start to feel like executioners and not owners. (dapulse) helps fiverr maintain its DNA while rapidly growing by promoting transparency and collaboration between everyone in the team. It’s a great tool for companies who experience growth. It helps companies overcome the problem of communication loss. As your team grows, getting everyone’s opinion and ideas becomes a challenge. It also helps everyone, not only managers, in getting a clear snapshot of what people are working on and what’s about to be launched soon. (dapulse) helps overcome these challenges on two levels: the management level, where the transparency it drives gives you both the big picture, as well as the ability to deep dive into any topic. And the employee level – overcoming the true personal pain employees experience as they lose that level of involvement and acknowledgement they enjoyed when the startup was still small. (dapulse) lets all the employees subscribe to any topic they’re involved in or interested in – and suddenly they get to see and experience everything that resulted from their personal efforts. Let’s say you’re a coder, and you’ve worked on a certain feature. You subscribe to that feature and can follow everything that happens to it after it left your realm. If that feature ends up getting a story on WSJ, the coder who coded it will know, will be acknowledged in the company and will take pride in its success.

Without full transparency into a product life cycle people who take part in shaping parts of it become kind of surrogates, who carry the baby and give birth, but don’t get to see their child growing up, falling in love, raising a family. Giving that to our employees – seeing them witness and get acknowledgment for the fruits of their labor – is one of the awesomest things we could do for them. dapulse gave us exactly that.

Using (dapulse) bridges time and space and lets our distributed teams tap into the stream of the company’s activity and communication and feel everything that is happening, without having to wait for that weekly update call. It gives them the opportunity to respond, to be involved in the process. This makes a huge difference for their deeper understanding of company needs, their motivation and their level of commitment.

Since (dapulse) taps into the company’s DNA, we see it as a strategic tool.