The campaign builder within Mautic is by far its strong point and completely blows any competition out of the water.
Campaigns and drip programs are critical to any good marketing automation program. Mautic comes with flexible, easy-to-use campaign management and drip program creation. Create a campaign and define actions and events which contacts will follow. Automate the process of connecting with contacts and nurturing them along the sales funnel.The Mautic campaign builder gives you a blank canvas upon which to build your campaign workflow. The overall interface is clean and simple with easy to use events. These actions, decisions, or conditions can be added through clicking the "anchors" of events. Mautic lets you define multiple outcome processes and set both date triggered actions as well as activity triggered actions.
Campaign Sources can be defined at the very start of the Campaign. Sources available;
|Contact Segment||The source is a Contact segment, therefore all contacts within this segment, and those added at a later date, will go through this campaign.|
|Campaign Form||The source is a Campaign Form, therefore all contacts who have submitted the form, at any point, will go through this campaign.|
A decision is made when a contact decides to take an action or not (e.g. opens an email).
An Action is something executed by Mautic (e.g. send an email).
A Condition is based on known profile field values or submitted form data.