In today’s fast-paced world, marketing automation is a must. Whilst there may be hundreds of different platforms, it’s important that you choose the one that allows you to organise your marketing fully, in-turn generating qualified leads and producing outstanding results. Fortunately, the design of Sugar Market is precisely that. It’s a powerful, intuitive marketing automation platform that focuses on what matters the most to marketers.
We’ve put together 10 of our favourite Sugar Market features that boost brand awareness and drive demand.
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1. Lead nurturing
One of Sugar Market’s most powerful features is its lead nurturing. It allows for the transformation of prospects to customers through automated email campaigns based on lead scores. Using lead nurturing will mean your brand is always presented as professional and intuitive whilst keeping leads engaged and interacting.
2. Social media
Managing your social media posts can be complicated, often using several platforms to schedule them in. Sugar Market allows you to organise and schedule your content all from a single platform. It’ll provide suggestions for your content based on your top keywords, ensuring you’re always creating relevant and engaging posts.
3. Built-in SEO tools
One of our favourite Sugar Market features is the built-in SEO audit that breaks down how you rank within search engines, allowing you to optimise your website thoroughly. It provides you with an actionable checklist of recommendations, meaning you’re able to make improvements easily so that prospects can find you.
4. CRM integration
Having CRM aligned with marketing automation presents you with the perfect opportunity to maximise marketing activity. Sugar Market allows for a seamless process, giving you full visibility into any customer or lead interaction. As a result of this, the Sales team will be informed, allowing them to be prepared and knowledgeable when closing opportunities. This tailored customer experience, made possible by Sugar Market, is key to success.
5. Advanced analytics
Tracking and monitoring performance is key in marketing. Whether it’s a campaign, social media post or conversion rates, it’s crucial you have the right tools to analyse your activity. Sugar Market’s built-in analytics provide you with the data you need to make strategic decisions about your future actions.
Sugar Market’s dashboards allow you to present your data and analytics in clear, straightforward ways. The point-and-click functionality makes it easy to see your information in the way that best makes sense to you, whilst being dynamic and interactive. This can be in a pie chart, a funnel report, a bar or line graph, or even a map. You can refine your dashboards even further with powerful filters, creating different views that are all completely mobile responsive.
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6. A/B testing
A/B testing is the measuring of results between two campaigns – so you can see what works and needs improvement. Sugar Market allows for detailed and effective A/B testing, providing you with the opportunity to optimise your communications. This is done through a simple, easy-to-use interface. Sugar Market provides you with a sliding bar to determine the parameters of your tests. Once the best result is proven, Sugar Market’s automation can start the campaign – saving you vast amounts of time and effort.
Possible A/B testing variables within Sugar Market:
- Calls to action
- Campaign layouts
- Images or videos
- Content
- Subject line
7. Landing page builder
No coding expertise is needed with Sugar Market to create professional, intuitive landing pages and forms. The built-in tool works with drag-and-drop functionality, making it quick and easy to design what you want to build. The Sugar Market form builder allows you to create high-quality contact forms that automatically sync to your CRM – making sure the data you capture is being recorded quickly and efficiently, in the way that suits your business best.
8. Dynamic lists
Dynamic lists are lists of information that update and amend automatically from details within your CRM or Sugar Market. These lists hugely reduce manual tasks, such as segmenting and organising. It allows you to focus on the tasks that matter, whilst Sugar Market queries your database in the background and updating your lists accordingly. It’ll also remove the possibility of human error, ensuring your marketing is always accurate and effective.
9. Web tracking
Tracking leads or contacts as they navigate through your website is known as web tracking. It’s essential that you capture this information so the Sales team can provide a personalised experience for them and see which areas of your website are popular and what to prioritise. You’re able to easily configure automations that will alert your team when the contact has interacted with a page. They can also be automatically placed into a drip funnel relating to their interest. From this, you’d have a segment of contacts all interested in a particular web page – done with no manual action.
10. Easy-to-use user interface
For full user adoption and the best results, it’s key that the marketing automation software you choose has an intuitive user interface. Sugar Market offers advanced features and functionalities whilst keeping the user interface simple and straightforward to use. As a result of this, you won’t need extensive training – saving you lots of time and resources.
Discover how Sugar Market can revolutionise your business through smart, focused marketing with powerful and flexible tools.
