5 reasons why VoIP is essential for your SMB

Home5 reasons why VoIP is essential for your SMB

Communication is a massive part of the relationships you have with your customers. It needs to be effective, efficient, and empowering – and that’s why we offer VoIP (Voice over Internet Protocol). VoIP is a feature-rich yet cost-effective telephone system for businesses that we host and manage on our reliable and secure servers. It allows you to make phone calls over the Internet, rather than limiting you to landline or mobile.

It’s important in any SMB (small-to-medium business) to allocate resources to the most efficient and effective solutions possible, and that’s why VoIP is so fitting.

We’ve put together 5 of the top reasons we believe that VoIP is essential to an SMB – read below to learn more.

1. VoIP keeps communication costs low

Traditional phone lines can often ring up (if you’ll excuse the pun) a hefty bill. You’d also have to purchase the hardware, which can often be expensive too. Luckily, our VoIP solution is cheaper than most of the major providers, without losing out on any features or functionality. With call tariffs as little as 1p per minute (yes – 1p per minute!), and no connection charges, you can make the most of VoIP’s copious features whilst hugely cutting on the costs. This is perfect for SMBs who need powerful communication at a fraction of the price.

Did you know?

You can send your most recent phone bill to phonebill@enable.services to find out exactly how much you can save with VoIP.

2. Maximum productivity with email voicemails

Voicemails are famously tricky to keep on top of – they’re sometimes difficult to access, so they can be missed. However, they’re a valuable feature that should be managed efficiently. With VoIP, you can create personalised and professional messages for your callers to hear when you’re not available. Once the caller has left their message, it can be automatically emailed to the user involved in the call. This will allow you to stay on top of your customer relationships at all times.

Your voicemails are safe with us – they’re fully encrypted and compliant with all industry standards.

3. Reliable, consistent audio with a secure connection

A crackly phone call that cuts out frequently can damage your relationship with a contact hugely. Although it may seem small, having a stable connection presents you as professional and reliable to your caller. This is crucial to any SMB who is looking to establish and maintain life-long customer relationships. With VoIP, you can achieve a smooth and seamless call, every time. Our servers are fully secure and ISO-certified, giving you peace of mind and allowing you to focus on the tasks that matter.

Arrange a free consultation with one of our VoIP specialists to learn more.

4. The virtual receptionist manages your calls for you

One of the features that our VoIP customers love the most is the virtual receptionist. This gives you an easy overview of the users in your system that are unavailable or on the phone. It can show you who they’re on the phone too for full visibility. It even shows you who is on their lunch break, and who is in a meeting. This feature allows you to provide more accurate information to your customers, building trust and confidence.

You’re able to park calls, with drag-and-drop functionality, so that the calls can be picked up as necessary. Rest assured – this doesn’t come with the classic hold music. With VoIP, you can control the music or messages heard while your customer is on hold. You can even choose not to have music at all!

The virtual receptionist feature within VoIP also gives you the ability to present options to your caller. For example, pressing 1 will transfer the call to all of the Sales ring group’s available people. This will help you to control your inbound calls and therefore streamline your processes.

If the call comes in out of hours, your VoIP system can use time restrictions not to present the options and instead relay a message to say that the office is closed, for example. This is perfect for an SMB who may not have extended opening hours.

Book in a free VoIP consultation to learn more.

5. CRM and VoIP integration allows for extended functionality

A Customer Relationship Management platform (CRM) is a centralised hub for all of your customer information.

It’s key for an SMB as it allows you to work from a single place with everything you need.

Learn more about CRM.

With that said, it’s crucial your telephone system can work with your CRM to give you maximum efficiency and productivity. Our integration between VoIP and CRM introduces a Call Manager to your CRM, giving you visibility of incoming and outgoing calls at all times. It’ll link the call to your records in your CRM, allowing you to click straight through to the contact or account – so your team will always be prepared.

It allows you to log the call directly, automatically populating details such as the time and the date that the call took place, the length, and the contacts involved. You can then add notes to this, allowing for full transparency and accountability.

See our CRM integration with VoIP in action – book in a free consultation.

One of our favourite features of the VoIP and CRM integration is click-to-dial. This allows you to click a number from within the CRM, and your call will begin. Not only does this save you time and effort, but it also removes the possibility of human error. This is also available with your colleagues’ extension numbers, so you don’t have to spend time recording them in spreadsheets.


The CRM integration with VoIP also extends your reporting massively. You’re able to create visual displays of inbound calls versus outbound, how many calls your users are making a day, and what your average pick-up time is. This function will allow you to have a full overview of business activity and a better insight into analytics. It will also help you make strategic decisions based on the data that the CRM integration is presenting you with. Another great feature of VoIP is call recording – these recordings can be stored within your CRM, against the relevant call for ease-of-use.

Book in a free VoIP consultation

VoIP includes many more excellent features that take your communication to the next level. Call transfers, call blocking, queues, ring groups, and inviting multiple people to one call are just some of them. Book in some time with our team to find out more.