In just six weeks the Brexit party has gone from non-existent, to receiving 31.7% of the votes in the European elections in the UK. This type of growth is normally seen in successful start-up companies and both have the same issues around how to store and recover the data if required, and use the data.
In the case of the Brexit party, donors were asked to complete a web form with their; name, address, email address and phone number, all of which is covered by GDPR which the UK has passed in to law. The question on data and how to record who your customers / donors are, is not the upmost in their minds however taking care of this data should be as important as how we take care of the money they give us. After all, how many organisations would start a campaign to provide a service or sell something without making sure that they had a Bank Account to store the cash they collect in?
The data is the money, just like a company, the list of people who were prepared to donate, is money in the bank. No doubt when the Brexit party need more funding they will reach out to these people and ask for their support again. Exactly the same as any business would do to its customers, yet we are still seeing organisations who store personal data in spreadsheets which is the equivalent of storing money in a coffee tin to which both visitors and staff have unrestricted access to.
If their office was burgled, how many people would have sympathy for an organisation who kept their money in the coffee tin? No one!
Yet storing data in a system that is not designed with security and mechanisms to ensure that they comply with GDPR is equally as silly.
The fall out of losing data could mean that the organisation no longer has the trust of your customers /donors and you would lose that vital source of good will and revenue.
Find out how a modern CRM system can effectively support your GDPR efforts with a dedicated Data Privacy Module!