Sugar: Your Master Data Management Tool

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I'm sure you've heard about Sugar as a Customer Relationship Management (CRM) Tool but have you heard of it as a Master Data Management Tool (MDM)?

What is Master Data Management you might ask?

'In business, MDM is a method used to define and manage the critical data of an organisation to provide, with data integration, a single point of reference.' Says Wiki. 

Types of Master Data:

  • Customer data
  • Product data
  • Location data
  • Supplier data
  • Employee data
  • And much more...

When MDM is done effectively, it streamlines data sharing among personnel and departments. Sugar is great for this! Sugar allows you to have true information that can be accessed by all of your team members as well as other departments. Sugar goes further than CRM. It's a system that can handle master data within one platform. It's a future-ready tool that will not only store information, but it'll also feed that information into reports that will help you understand much more about your customers and products. 

Master Data Management


What are the benefits of having a Master Data Management Tool?

  • Having a 360-degree view of your data means that you can prioritise what's important and focus on the activities that increase sales.
  • Having data history is valuable because it allows you to know your customer base and therefore create more personalised experiences. 
  • Having all of your data in one platform allows you to organise, centralise and localise everything.
  • Having access to all of your business insights helps you to be able to make more informed business decisions.

Sugar being a CRM and a MDM System means that it has massive capabilities, more than your standard CRM. Find out how it can work for your bsuienss processes by starting your free trial below!

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