sugar and salesfusion

Salesfusion by SugarCRM recently released Salesfusion for Google Ads, a feature that brings the combined power of AI and automation to create, launch, manage and optimise paid search campaigns. The feature, which is uniquely offered by Salesfusion in the marketing automation software market, is the result of a strategic partnership with Google. The question is, what makes this so innovative?

A Little Background

Many folks have heard about paid search, but it’s that first word that typically gives them reservations. You want to be found, but is the cost worth it? Simply putpaid search advertising, also known as PPC (Pay Per Click), is the ability to deliver targeted advertisements using a bidding process to people who are searching for products or services like yours. Rather than think of paid search advertising as “advertising spend,” think of it as a fundamental element of your lead generation efforts. 

The Value of PPC

Still with us? Awesome news, then: the value of paid search advertising is indispensable. With Google responsible for 96% of all smartphone search traffic and 94% of total organic traffic, placing an advertisement expands your reach to create brand awareness with hyper-targeted messaging according to location, demographics or keywords. It allows you to quickly place your site on the first page for relevant keywords, thus increasing site visits and conversions. In fact, for every $1 spent on Google Ads, businesses earn an average revenue of twice that–and ROI is fully visible thanks to paid search metrics, such as reach, impressions, CTRs (Click Through Rates) and more.

A Better Way to Utilise Google Ads

Often times, Google Ads can require an in-house expert or expensive 3rd party or agency expertise to effectively launch paid search campaigns. Salesfusion for Google Ads simplifies those complexities, allowing users to navigate paid search advertising from within a platform they’re comfortable with. Using machine-learning and automation, each campaign is conversion-optimised, saving teams of all sizes cost and time.


For every $1 spent on Google Ads, businesses earn an average revenue of twice that.

The Customer Experience Now Includes Paid Search Advertising

SugarCRM and Salesfusion bring together an all-in-one solution for curating relevant and unparalleled customer experiences. With Salesfusion for Google Ads, we’re making lead generation efforts simpler for customers. The feature is only one more tool to assist customers in optimising engagement through the entire customer journey. Come along for the ride–there’s more ahead!

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