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What are the most vital features to have within your marketing automation platform?

  1. Effective Campaign Management - Sugar Market allows you to manage 3 types of campaigns: single emails, nurture-based campaigns, and trigger campaigns. Within Sugar Market you can easily create personlised emails that will make your content more meaningful and direct.
  2. Lead Nurturing - A lot of time is spent creating automated campaigns to move clients from one stage of the buying cycle to the next, usually this will involve nurturing your leads until they are ready to engage with your sales team. According to the DemandGen, nurtured leads result in a 20& increase in sales opportunities. In Sugar Market, nurturing campaigns are easy with drag and drop features.
  3. Lead scoring - It is important that you find out who your prospects are which lead scoring enables you to do. Sugar Market allows you to assign a certain score to users based on their web activity, email or campaign engagement, etc. This is an important feature for marketers because it allows them to see how many points a lead has gained, and then market to them accordingly. 
  4. Website and CRM Integration - Marketing automation creates some really valuable data but you need to be able to utilise and store this data. Having the system integrated with your CRM means that the same information is in both platforms and you can always rely on seeing the correct data. Sugar Market enables seamless CRM integration. You can integrate with Sugar or any other CRM platform, and get real-time synchronisation. It will unite your sales and marketing teams together on a unified platform, so you can drive more profits and increase revenue 
  5. Easily be able to create Landing Pages and Lead Forms - Landing pages are a way of engaging your audiences and giving them the information that they need. These landing pages need to be attractive to ensure that they are effective. In Sugar Market, you can save a lot of time through landing page automation. You can use the drag-and-drop builders or choose the lead form templates. 

How will Sugar Market benefit you?

sugar market

 

What are you waiting for?

With its pre-integrated marketing automation solutions, Sugar Market can benefit your business in multiple ways. Leverage it fully with CRM integration and visualise your business revolutionised.

Get in contact with us to find out more on: 01473618980 or sales@enable.services

Sources: 

  1. https://www.newfangled.com/most-important-features-of-marketing-automation/ accessed on 26/11/2019
  2. https://www.sugarcrm.com/blog/2019/11/19/sugar-market-your-end-to-end-marketing-automation-platform/ accessed on 26/11/2019