Vision

The new SugarCRM Vision

“Our vision is to create a world where companies cultivate customers for life by anticipating and fulfilling needs before customers realize they have them,” said Sugar CEO, Craig Charlton. “We’re excited about the strategic strides we’re making to realize that vision for our customers, partners and the industry.”

Sugar’s new portfolio of customer experience applications consists of:

  • Sugar Market – The all-you-need marketing automation solution designed to supercharge marketing efficiency and productivity
  • Sugar Sell – The award-winning sales automation solution renowned for its intuitive user interface, extensibility and customer satisfaction
  • Sugar Serve – Sugar’s new customer engagement center solution designed to streamline case management and issue resolution
  • Sugar Professional - Sold through SugarCRM Partners only, Click here to find out more
  • Sugar Enterprise - Sold through SugarCRM Partners only, Click here to find out more

Get an insight from some of Sugar's employees:

  • Rich Green - CTO/ CPO
  • Fabiana Rebordao - Executive Assistant
  • Hillary Goranson - Recruiter

Watch Sugar's 'I Am The New Sugar' video by clicking the button below:

Sugar Video

About SugarCRM

SugarCRM is a customer experience leader enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. We empower companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer at every stage of the journey. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty. Our easy-to-use, intuitive platform makes the customer experience easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-adding activities that create customers for life.