Today, Customer Relationship Management (CRM) is crucial to any business - it allows you to track and forecast sales, automate processes, store valuable data, and more. However, to get the most out of your CRM, and to gain a full overview of your contacts, it is vital to know how well they are engaging with your marketing activity.
First of all, you need a platform that provides you with the opportunity to track your customers’ interaction. At enable.services, our marketing platform and CRM are designed to give you a complete view of your customers - together, they can show past, present and future activities.
Our bespoke built integration between our marketing automation platform and CRM allows for a seamless business process, keeping you updated of any activity at all times. The integration includes a customisable point scoring system to give a clear view of how much the customer is engaging. So even team members who do not have access to the marketing platform can see this; if you do have access, it saves you time to focus on other tasks.
You can track how many of your emails are being read, giving you the opportunity to analyse your subject lines and content. You can also see which of your website pages the customer has visited, providing you with the chance to personalise your sales process. A massive 88% of consumers are more likely to purchase from a brand that offers personalised experience* - this statistic shows how important it is to track your data. You can also see how much content they have downloaded and how many forms they have submitted.
When you are using your CRM, having the easy view of a contact’s interaction is essential. It allows you to be fully prepared for a phone call or meeting - knowing as much as possible about the customer is fundamental in order to create an excellent customer experience.
With the right tools, tracking your customers’ interaction with your marketing is simple, despite it being such an integral process. Take advantage of our bespoke integration and build a 360-degree view of your customers by tracking their interaction – get in touch now.